Top 5 Social Media Platforms for Small Businesses

Okay. So, we’ll keep this one pretty straightforward. If you are a small business with any hopes of staying afloat, much less growing, there are five social media must haves you need to start using right away. While there are a plethera of social media outlets, these five get you in the game and keep you there for the long haul. Enjoy!

  1. LinkedIn

Many people aren’t aware that LinkedIn is one of the older social networks. Today, LinkedIn is the top network for business professionals with a total of 414 million users. This social site is the perfect place to network with business people in your field; it is basically an online resume. Keeping your profile up to date and posting good content is key to gaining exposure. Doing these things will help your brand exponentially.

  1. Facebook

With nearly 1.4 billion users, Facebook is continuing to grow day by day. Not only is Facebook the most used social network, it also connects different cultures in real time, which is a great platform for any brand. This platform is a must have for any brand, service, product or company. Yes, I said a must. Facebook has many features that will allow your brand to get the ultimate exposure. Using the promoted post options allow your brand to be seen by thousands of people many of whom may well become consumers. If your company does not have a Facebook business page, you should create one as soon as possible.

  1. Instagram

Within the past few years Instagram has become one of the most dominant social sites. This social site is great for visuals and hash tags. This tool is also great for driving traffic to your Facebook and Twitter accounts as you can post to Instagram and also these two social sites. Posting at least one to two times daily is key to keeping your followers engaged. Posting more than this may result in a loss of engagement.

  1. Pinterest

Pinterest is great for increasing traffic to your website. It is not just for the crafty people and stay at home moms. In fact, many companies and brands reach their consumers and also potential affiliates through this platform. The best part about Pinterest is that you can post more frequently than other social sites.

  1. Twitter

According to a study, Twitter is more addictive than cigarettes or alcohol, making it easier for a brand to reach a larger audience. This platform is vital to social engagement for any brand. It’s also a great platform to meet people you want to know.

There you have it. So, whether you start them all at once, or you saddle up one at a time, strap on your social media handles and get growing!

How to Not Visually Scream ‘Marketing!’ on Instagram

Instagram is so big now that not being involved should qualify as PR malpractice. It’s time to get posting in earnest, but before you do, recognize that Instagram is a unique platform that calls for unique content.

We tapped Kira Clayborne (manager, digital marketing & media at Church’s Chicken) to speak in a session called “Visualize Your Organization’s Mission and Messages with Instagram” at the upcoming PR News Visual Storytelling Boot Camp in Huntington Beach, CA. Below, she shares some of the guiding principles that will inform her talk in the form of five steps for starting out:

  1. Know your demographic on Instagram, taking every variable into account (age, gender, race, interests, etc.). This necessitates being aware of who you are and what your brand stands for, as well. Church’s Chicken, as a brand that sells lots of family meals, focuses a lot on moms, and often seeks to imagine as its target a 27–39-year-old woman who has a lot to do and not a lot of time. Get inside your target’s head and think about the purchase journey. When are they thinking about your brand? What kind of Instagram interaction will be meaningful?

Read the rest of the article at PR News.