8 Proven Ways to Gain More Followers on IG and Twitter

If you have any desire to build your brand, you know the importance of social media and the followers who come along with them. What you don’t know is where and how to find and get these followers. Following are 8 ways to gain more followers on two of social media’s largest platforms – Instagram (IG) and Twitter.

  1. Use hashtags that are known to help increase followers. You can use generic hashtags such as: #follow

#instalike

#Brand

#Sunday (FYI: Sunday is a great day to post content on IG)

There are so many hashtags that cater to different brands. Do your research on which hashtags similar companies are using. For instance, if I were a fashion brand, I would want to use popular hashtags like:

#instafashion

#fashionweek

#instadaily

#fashionstyle

#fashion

#style

#fashionista

#fashiondiaries

#photooftheday

#ootd (outfit of the day)

  1. Engage on social media – “Like” random pictures from people in your target audience on IG. Research has found that for every 100 you can expect to receive 6.1 more followers. For Twitter, retweet, share content, and follow groups or brands which are similar to yours and who are using popular hashtags.
  1. Promote your Twitter and Instagram accounts on your other social media platforms. You can encourage your followers to connect with you to receive behind the scene exclusives like photos or videos.
  1. Like and comment on other users’ photos. This will allow you to build relationship with your audience and other brands. I would call this method, “Organic Engagement.”
  1. Post photos between evening hours to early morning hours (5pm to 2am). Research shows that these are the most effective times to post.
  1. Remember that quality is more effective than quantity. Make edits that will leave only the best content. It is a known fact no one wants to follow someone with thousands of pointless images or tweets.
  1. Use popular filters on your IG account. According to research, the Mayfair filter is the single most effective filter for marketers.
  1. Engage with your audience. Ask questions in the captions of your photos, conduct surveys on Twitter, and reply to comments. Increase engagement to increase followers.

Is Organic Reach a Thing of the Past? Here’s How Paid Posts Are Changing the Game

Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign. As PR pros know, such efforts require several steps, including finding your audience members and deciding the platform or platforms where they live, if indeed they are social media consumers.

Then you need to determine the best time or times to speak to them on their platform of choice. You might also need to find and recruit influencers in your sector whom your audience members are following.

Read more at PR News.

Small Business: Here are 3 Perks of Public Relations that Increase Your Visibility

 

Many smalls businesses may think creating marketing plans is all about advertisement and not public relations. However, PR is a great way for a small business to gain brand awareness. For those of you who are not familiar with PR, it is the relationship between a consumer and a company, brand or product. In a nutshell, publicists bring forth engagement and awareness about a brand to the public.

Public relations campaigns play a driving role in any company, product or brand and the benefits outweigh traditional advertising by far. Think about it. A person is more likely to buy a product if they have been informed about it via social media rather than just the news. PR can achieve results much faster and is less expensive than your traditional advertising campaign.

Perk 1

Having a PR specialist in tune with your audience and brand is key to having a successful campaign.  By building a relationship with your audience and having outlined goals and solid marketing plans, your brand is sure to gain public awareness and consumer loyalty.

Perk 2

Another perk of having a PR specialist is to build relationships with the media/press. A PR specialist is there to make sure the company is sending out trust and news worthy information.

Having this foundation in place will definitely build publicity whether its from press releases, having an event, creating affiliates or brand ambassadors, and even sponsoring events within your industry.

Perk 3

A PR specialist is there to provide newsworthy information that resonates with your audience whether it is on TV, in a magazine/newspaper, social media and/or a blog/website.

So what are you waiting for small business, brands, or products? Stop your traditional advertising techniques and hire a PR specialist. It will only benefit your business in the long run.

3 Innovative Ways Social Media is Used to Build a Stellar PR Campaign

When launching a new service or product, it is important to have a strong marketing and PR campaign behind it. Successful campaigns, however, require knowledge of social media, branding, and public relations skills to attract consumers. Developing a strategy is key to reaching your audience. Many businesses neglect this, which is one reason their consumer or brand awareness is slim to none.

Through social media, consumers are vocal about their opinions on particular brands, services, or products. Collecting this social data will help with creating a strategic marketing/PR campaign. Researching this data will allow the brand to become familiar with its audience, learn trends, and effectively increase revenue. Here are 3 ways your company can use social media to build a stellar brand.

  1. Get familiar with your audience.

It is essential to understand what your potential consumers want. Your overall message and content must resonate with your target market, but also in relation to your brand. If you are not listening to the wants of consumers, your brand will not prevail. Collecting data as far as the common likes and dislikes will allow you have a great return not only in engagement through social media, but also your cash flow. When creating a campaign, it is important to remember your services or products need to fit into the lifestyles of your consumers.

  1. Set future goals.

Using the exceptional social media tools, there are so many ways to track data using real-time convo’s between consumers. These tools allow you to track preferences, engagement, and consumer habits. Tracking this information allows you to predict campaign strategies to help your brand stay ahead of the game. Analysis of social data will help improve the brands services or products. It will also allow the brand to set realistic goals based off of the collected data.

  1. Measure Your Tactics

Don’t waste time or money on strategies that aren’t working. As your PR campaign grows, you must know how to stay up-to-date and maximize your reach. This will allow you to gain brand awareness and exposure. As stated previously, social media helps track the growth of your campaign. Measuring these metrics will allow you to throw away the tactics put in place that did not work and continue to feed your consumer with the tactics that do work. While measuring your tactics, encourage your customers to share your content, products, and services.

3 Foolproof Steps to Manage Any Social Media Crisis

It’s every company’s worst nightmare: Your business is in the news, and not for something good. Maybe it’s the departure of a high-profile executive, an accusation of racism, sexism or homophobia or simply a misunderstanding that escalated quickly. The public eye can turn on you in a flash, and it’s important to have a calm, calculated approach to crises, especially when they occur on—or are gaining traction due to—social media.

You don’t need to look too far to see an abundance of social media crises. Take Chipotle, for example. Allegations of everyone’s favorite fast-casual burrito spot engaging in unsafe food practices that led to an outbreak of E. coli have caused a massive national PR crisis that picked up remarkable steam on social media. Now the brand is attempting to rectify the situation by offering potentially millions of dollars of free food, and has held highly publicized food safety meetings for all staff.

Public perception is everything. The odds that your business will face a massively publicized social media firestorm are slim, but crisis management skills are essential for problems big and small that can affect you in the short term or even permanently. With clients across dozens of industries, we’ve dealt with social media crisis situations all across the board.

In these situations, it’s important to prepare both proactively and reactively. In more detail, a reactive response is what you might use if someone of influence engages with your brand on social media regarding your less-than-perfect health inspection score. At this point, you should decide the reach of the news. You may want to prepare a reactive social media comment, and decide the length to which you want to go to remediate the situation offline. Remember, in these very public times, the customer is always right, but your best move is to take this communication offline. You should also prepare statements for people within the business themselves, such as servers, cashiers and other hourly employees who might face abrupt, in-person questions from customers and the media. Nobody within the organization should be commenting on social media, except for the appointed “speaker of the house.”

Read more at PR News for “three guidelines to crafting social media crisis statements worth sharing. Staying relatively neutral without igniting further social media discussion is the key.”

Top 5 Social Media Platforms for Small Businesses

Okay. So, we’ll keep this one pretty straightforward. If you are a small business with any hopes of staying afloat, much less growing, there are five social media must haves you need to start using right away. While there are a plethera of social media outlets, these five get you in the game and keep you there for the long haul. Enjoy!

  1. LinkedIn

Many people aren’t aware that LinkedIn is one of the older social networks. Today, LinkedIn is the top network for business professionals with a total of 414 million users. This social site is the perfect place to network with business people in your field; it is basically an online resume. Keeping your profile up to date and posting good content is key to gaining exposure. Doing these things will help your brand exponentially.

  1. Facebook

With nearly 1.4 billion users, Facebook is continuing to grow day by day. Not only is Facebook the most used social network, it also connects different cultures in real time, which is a great platform for any brand. This platform is a must have for any brand, service, product or company. Yes, I said a must. Facebook has many features that will allow your brand to get the ultimate exposure. Using the promoted post options allow your brand to be seen by thousands of people many of whom may well become consumers. If your company does not have a Facebook business page, you should create one as soon as possible.

  1. Instagram

Within the past few years Instagram has become one of the most dominant social sites. This social site is great for visuals and hash tags. This tool is also great for driving traffic to your Facebook and Twitter accounts as you can post to Instagram and also these two social sites. Posting at least one to two times daily is key to keeping your followers engaged. Posting more than this may result in a loss of engagement.

  1. Pinterest

Pinterest is great for increasing traffic to your website. It is not just for the crafty people and stay at home moms. In fact, many companies and brands reach their consumers and also potential affiliates through this platform. The best part about Pinterest is that you can post more frequently than other social sites.

  1. Twitter

According to a study, Twitter is more addictive than cigarettes or alcohol, making it easier for a brand to reach a larger audience. This platform is vital to social engagement for any brand. It’s also a great platform to meet people you want to know.

There you have it. So, whether you start them all at once, or you saddle up one at a time, strap on your social media handles and get growing!

4 Undisputed Reasons Why Social Media is Essential to Growing a Business

Using social media for business growth is something I highly recommend. In this day and age of information technology, using social media has become a key factor of marketing brands and services. With the constant growth of Facebook (with over 1.4 billion users), these platforms are a definitive way to reach customers in a time and cost efficient manner.

In an instant, social media is just like a shopping mall or center. With your products and services on display at these stores (social media platforms), your product is more than likely to be visible and bought by a potential customer. Any brand who thinks social media is irrelevant to the growth of their brand is highly mistaken. Simply put, social media is required for business promotion. Here are five reasons it is important to utilize social media to promote your business:

  1. Brand Exposure:

If you are familiar with social media, you are aware that a brand can become popular through promotion on social sites. As your audience becomes familiar with your brand, you get more of an opportunity to connect with consumers and establish a reputation for your brand. Brand exposure is key to growing your business. Many consumers go online to research brands. My first go to when purchasing a service or product is to look at online content. I want to not only learn about the brand, but also look to see what their credentials are. Seeing that a company engages with their consumers is a big factor before I become a buying customer.

When social networking sites like Facebook, LinkedIn, Twitter and Instagram are very high in page ranks, customers are searching these brands/products via social media. This, therefore, will bring forth brand exposure.

  1. Building Relationships:

Building loyalty should be the overall goal for any brand. Producing content on social sites gives the brand an opportunity to connect with its audience. It also allows the brand to learn consumers’ wants and needs. This PR tactic is key to establishing your brands reputation.

Ashanti’s View PR highly recommends connecting with your consumers through social media. Their feedback through these platforms is a great way to learn how the consumer perceives your brand or product. It can also help you learn expectations. with this information you will learn how to cater to your audience. The end result is helping gain brand awareness online.

  1. Marketing:

We all know marketing plays a huge role in any business. Social media allows consumers to share your content with their friends/ followers and, guess what, it’s free! Investing in a social media manager is much so like investing in marketing/PR all in one. Your brand being present on social media is key to broadening your brand’s exposure and building new relationships with first time consumers.

  1. Understanding your competition:

So many brands are using social media platforms to their advantage. Creating your online presence will allow you to not only see what your competition is doing but also to get ahead of the game for those brands who do not utilize social media.