Small Business: Here are 3 Perks of Public Relations that Increase Your Visibility

 

Many smalls businesses may think creating marketing plans is all about advertisement and not public relations. However, PR is a great way for a small business to gain brand awareness. For those of you who are not familiar with PR, it is the relationship between a consumer and a company, brand or product. In a nutshell, publicists bring forth engagement and awareness about a brand to the public.

Public relations campaigns play a driving role in any company, product or brand and the benefits outweigh traditional advertising by far. Think about it. A person is more likely to buy a product if they have been informed about it via social media rather than just the news. PR can achieve results much faster and is less expensive than your traditional advertising campaign.

Perk 1

Having a PR specialist in tune with your audience and brand is key to having a successful campaign.  By building a relationship with your audience and having outlined goals and solid marketing plans, your brand is sure to gain public awareness and consumer loyalty.

Perk 2

Another perk of having a PR specialist is to build relationships with the media/press. A PR specialist is there to make sure the company is sending out trust and news worthy information.

Having this foundation in place will definitely build publicity whether its from press releases, having an event, creating affiliates or brand ambassadors, and even sponsoring events within your industry.

Perk 3

A PR specialist is there to provide newsworthy information that resonates with your audience whether it is on TV, in a magazine/newspaper, social media and/or a blog/website.

So what are you waiting for small business, brands, or products? Stop your traditional advertising techniques and hire a PR specialist. It will only benefit your business in the long run.

Small Business? No Website? Say It Ain’t So!

If you are in business then you will have a website, right? Not so, according to recent research from B2B research firm Clutch which found that nearly half of small businesses in the U.S. do not have a website.

by Helen Leggatt

Of the 352 small business owners or managers surveyed by Clutch from across the U.S. from firms with less than 10 employees and less than $1 million in annual revenue, 46% were found to not have a website.

The top excuse for not having a website was that it was not relevant to their business. However, when Clutch asked industry experts in which industries a website would be irrelevant they could think of none.

“No matter what type of business you run, if you have customers, it’s necessary to have some sort of information online, at least a page describing who you are and offering contact information,” says Max Elman, founder of Razorfrog Web Design. “It’s essential to have this information indexed and shown to those looking for you, otherwise you’re relying on third parties. Even if you only have a few clients a year, or think that people won’t search for your type of services, there will be someone looking for you, and you should try and make their process easier.”

Read more here at Biz Report.

Top 5 Social Media Platforms for Small Businesses

Okay. So, we’ll keep this one pretty straightforward. If you are a small business with any hopes of staying afloat, much less growing, there are five social media must haves you need to start using right away. While there are a plethera of social media outlets, these five get you in the game and keep you there for the long haul. Enjoy!

  1. LinkedIn

Many people aren’t aware that LinkedIn is one of the older social networks. Today, LinkedIn is the top network for business professionals with a total of 414 million users. This social site is the perfect place to network with business people in your field; it is basically an online resume. Keeping your profile up to date and posting good content is key to gaining exposure. Doing these things will help your brand exponentially.

  1. Facebook

With nearly 1.4 billion users, Facebook is continuing to grow day by day. Not only is Facebook the most used social network, it also connects different cultures in real time, which is a great platform for any brand. This platform is a must have for any brand, service, product or company. Yes, I said a must. Facebook has many features that will allow your brand to get the ultimate exposure. Using the promoted post options allow your brand to be seen by thousands of people many of whom may well become consumers. If your company does not have a Facebook business page, you should create one as soon as possible.

  1. Instagram

Within the past few years Instagram has become one of the most dominant social sites. This social site is great for visuals and hash tags. This tool is also great for driving traffic to your Facebook and Twitter accounts as you can post to Instagram and also these two social sites. Posting at least one to two times daily is key to keeping your followers engaged. Posting more than this may result in a loss of engagement.

  1. Pinterest

Pinterest is great for increasing traffic to your website. It is not just for the crafty people and stay at home moms. In fact, many companies and brands reach their consumers and also potential affiliates through this platform. The best part about Pinterest is that you can post more frequently than other social sites.

  1. Twitter

According to a study, Twitter is more addictive than cigarettes or alcohol, making it easier for a brand to reach a larger audience. This platform is vital to social engagement for any brand. It’s also a great platform to meet people you want to know.

There you have it. So, whether you start them all at once, or you saddle up one at a time, strap on your social media handles and get growing!

4 Undisputed Reasons Why Social Media is Essential to Growing a Business

Using social media for business growth is something I highly recommend. In this day and age of information technology, using social media has become a key factor of marketing brands and services. With the constant growth of Facebook (with over 1.4 billion users), these platforms are a definitive way to reach customers in a time and cost efficient manner.

In an instant, social media is just like a shopping mall or center. With your products and services on display at these stores (social media platforms), your product is more than likely to be visible and bought by a potential customer. Any brand who thinks social media is irrelevant to the growth of their brand is highly mistaken. Simply put, social media is required for business promotion. Here are five reasons it is important to utilize social media to promote your business:

  1. Brand Exposure:

If you are familiar with social media, you are aware that a brand can become popular through promotion on social sites. As your audience becomes familiar with your brand, you get more of an opportunity to connect with consumers and establish a reputation for your brand. Brand exposure is key to growing your business. Many consumers go online to research brands. My first go to when purchasing a service or product is to look at online content. I want to not only learn about the brand, but also look to see what their credentials are. Seeing that a company engages with their consumers is a big factor before I become a buying customer.

When social networking sites like Facebook, LinkedIn, Twitter and Instagram are very high in page ranks, customers are searching these brands/products via social media. This, therefore, will bring forth brand exposure.

  1. Building Relationships:

Building loyalty should be the overall goal for any brand. Producing content on social sites gives the brand an opportunity to connect with its audience. It also allows the brand to learn consumers’ wants and needs. This PR tactic is key to establishing your brands reputation.

Ashanti’s View PR highly recommends connecting with your consumers through social media. Their feedback through these platforms is a great way to learn how the consumer perceives your brand or product. It can also help you learn expectations. with this information you will learn how to cater to your audience. The end result is helping gain brand awareness online.

  1. Marketing:

We all know marketing plays a huge role in any business. Social media allows consumers to share your content with their friends/ followers and, guess what, it’s free! Investing in a social media manager is much so like investing in marketing/PR all in one. Your brand being present on social media is key to broadening your brand’s exposure and building new relationships with first time consumers.

  1. Understanding your competition:

So many brands are using social media platforms to their advantage. Creating your online presence will allow you to not only see what your competition is doing but also to get ahead of the game for those brands who do not utilize social media.