Using social media for business growth is something I highly recommend. In this day and age of information technology, using social media has become a key factor of marketing brands and services. With the constant growth of Facebook (with over 1.4 billion users), these platforms are a definitive way to reach customers in a time and cost efficient manner.
In an instant, social media is just like a shopping mall or center. With your products and services on display at these stores (social media platforms), your product is more than likely to be visible and bought by a potential customer. Any brand who thinks social media is irrelevant to the growth of their brand is highly mistaken. Simply put, social media is required for business promotion. Here are five reasons it is important to utilize social media to promote your business:
- Brand Exposure:
If you are familiar with social media, you are aware that a brand can become popular through promotion on social sites. As your audience becomes familiar with your brand, you get more of an opportunity to connect with consumers and establish a reputation for your brand. Brand exposure is key to growing your business. Many consumers go online to research brands. My first go to when purchasing a service or product is to look at online content. I want to not only learn about the brand, but also look to see what their credentials are. Seeing that a company engages with their consumers is a big factor before I become a buying customer.
When social networking sites like Facebook, LinkedIn, Twitter and Instagram are very high in page ranks, customers are searching these brands/products via social media. This, therefore, will bring forth brand exposure.
- Building Relationships:
Building loyalty should be the overall goal for any brand. Producing content on social sites gives the brand an opportunity to connect with its audience. It also allows the brand to learn consumers’ wants and needs. This PR tactic is key to establishing your brands reputation.
Ashanti’s View PR highly recommends connecting with your consumers through social media. Their feedback through these platforms is a great way to learn how the consumer perceives your brand or product. It can also help you learn expectations. with this information you will learn how to cater to your audience. The end result is helping gain brand awareness online.
We all know marketing plays a huge role in any business. Social media allows consumers to share your content with their friends/ followers and, guess what, it’s free! Investing in a social media manager is much so like investing in marketing/PR all in one. Your brand being present on social media is key to broadening your brand’s exposure and building new relationships with first time consumers.
- Understanding your competition:
So many brands are using social media platforms to their advantage. Creating your online presence will allow you to not only see what your competition is doing but also to get ahead of the game for those brands who do not utilize social media.