Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign. As PR pros know, such efforts require several steps, including finding your audience members and deciding the platform or platforms where they live, if indeed they are social media consumers.
Then you need to determine the best time or times to speak to them on their platform of choice. You might also need to find and recruit influencers in your sector whom your audience members are following.
Read more at PR News.