These days, social media is a vital key to the success of all companies, brands, public figures and organizations. In fact, it has taken the regular world and now the business world by storm.
Resonating with your audience builds brand awareness, customer loyalty and revenue increase. Writing for social media plays a vital role in this success.
Show us what your brand is all about.
Many brands have figured out that writing for social media does not compare to writing for any other content channel. Your jargon must resonate with an audience that is resistant savvy to marketing and PR content.
As communicators, our job is to write engaging content which allows you to grow your audience. For some, this task may be tricky, which is why companies, brands or organizations hire Public Relations and Marketing Specialists like me to increase their social presence.
There are quite a few rules to adhere to in order to meet the goal of brand awareness.
Many may think their online presence needs to be all about their brand. This is a no-no. Every post does not need to be about your brand or service. Posting content that is similar to your message or that you like is highly recommended.
Engaging with other brands and individuals is key to increasing your presence. In the world of PR, building relationships is key to success. So, comment on other posts, share thoughts about trending topics, and re-share content.
Be unique and diverse
All brands should want to stand out from the crowd. Being creative with your content strategy is a guaranteed way to help your brand gain exposure. Avoid the same old boring marketing and traditional PR techniques.
For example, these days there are many hair boutique owners. Businesswomen like Ming Lee (owner of Snoblife), has made her brand stand out via social media, with 30-second commercials and videos.
The visuals are highly likely to turn that viewer into a customer because the content is eye catching and engaging. Check out Snoblife videos here (click on snoblife).
Match your message with your platform
Every brand must construct content that makes sense for the social platform. If you’re making a post on Instagram, use this platform for what is was created for, visuals.
Show us what your brand is all about. Create a PR strategy that not only gets visual insight, but allows consumers to become familiar with your brand. It will not make sense to post too much text content because it is simply not the social norm for this platform.
Visuals increase engagement. If you did not know this, now you know. Pictures, video’s and memes go a long way in the social arena. Posting this type of content is entertaining, and entertainment breeds engagement. Engagement results in sales. Eventually, increased sales results in profit.
Consistently produce relevant content
Nothing is worse than posting content that is not relevant or timely. Using content that is current will definitely increase your brands social engagement.
By utilizing these 5 strategies, you will improve your social media presence, and ultimately, your bottom line.