Small Business: Here are 3 Perks of Public Relations that Increase Your Visibility


Many smalls businesses may think creating marketing plans is all about advertisement and not public relations. However, PR is a great way for a small business to gain brand awareness. For those of you who are not familiar with PR, it is the relationship between a consumer and a company, brand or product. In a nutshell, publicists bring forth engagement and awareness about a brand to the public.

Public relations campaigns play a driving role in any company, product or brand and the benefits outweigh traditional advertising by far. Think about it. A person is more likely to buy a product if they have been informed about it via social media rather than just the news. PR can achieve results much faster and is less expensive than your traditional advertising campaign.

Perk 1

Having a PR specialist in tune with your audience and brand is key to having a successful campaign.  By building a relationship with your audience and having outlined goals and solid marketing plans, your brand is sure to gain public awareness and consumer loyalty.

Perk 2

Another perk of having a PR specialist is to build relationships with the media/press. A PR specialist is there to make sure the company is sending out trust and news worthy information.

Having this foundation in place will definitely build publicity whether its from press releases, having an event, creating affiliates or brand ambassadors, and even sponsoring events within your industry.

Perk 3

A PR specialist is there to provide newsworthy information that resonates with your audience whether it is on TV, in a magazine/newspaper, social media and/or a blog/website.

So what are you waiting for small business, brands, or products? Stop your traditional advertising techniques and hire a PR specialist. It will only benefit your business in the long run.

3 PR Strategies You Should Be Using Now

So what’s your PR team up to these days?

If you don’t know, it’s time to ask. The public relations field moves fast and while some old-school teams (agencies and in-house) are struggling to adapt to the ever-evolving digital world, others are expanding their skill sets to get the best results for their clients and brands. (Hint: you want your team to be in the second category.)

Forward-thinking brands have learned that PR, when managed and measured correctly, is a path to new opportunities for lead generation, revenue, and brand elevation – opportunities that call for three top skills.

1. Influencer Relations

Reality time: emotion outweighs logic when it comes to business decisions. 65 percent of B2B executives admitted this in one survey, and it explains why influencer relations is now a dominant PR strategy. Even cynical buyers that tune out ads will listen to their favorite bloggers, website editors, authors and social media “celebrities” when they’re looking for trusted recommendations and credible information.

PR teams capitalize on this by developing relationships with the right influencers on behalf of your brand and finding opportunities for them to endorse you. And no, it doesn’t have to be pay-for-play. Proper relationship building goes beyond getting a one-time promotional mention and gets you to long-term value with the influencers. Think in terms of guest blog posts with backlinks to your website, ongoing social media engagement, and even reviews of your products. The point is that by harnessing an influencer’s prestige and credibility and connecting it to your brand, your PR team can drive new fans and customers your way.

Read more at The Huffington Post.

5 Successful Ways to Increase Your Social Media Presence

These days, social media is a vital key to the success of all companies, brands, public figures and organizations. In fact, it has taken the regular world and now the business world by storm.

Resonating with your audience builds brand awareness, customer loyalty and revenue increase. Writing for social media plays a vital role in this success.

Show us what your brand is all about.

Many brands have figured out that writing for social media does not compare to writing for any other content channel. Your jargon must resonate with an audience that is resistant savvy to marketing and PR content.

As communicators, our job is to write engaging content which allows you to grow your audience. For some, this task may be tricky, which is why companies, brands or organizations hire Public Relations and Marketing Specialists like me to increase their social presence.

There are quite a few rules to adhere to in order to meet the goal of brand awareness.

Borrow content

Many may think their online presence needs to be all about their brand. This is a no-no. Every post does not need to be about your brand or service. Posting content that is similar to your message or that you like is highly recommended.

Engaging with other brands and individuals is key to increasing your presence. In the world of PR, building relationships is key to success. So, comment on other posts, share thoughts about trending topics, and re-share content.

Be unique and diverse

All brands should want to stand out from the crowd. Being creative with your content strategy is a guaranteed way to help your brand gain exposure. Avoid the same old boring marketing and traditional PR techniques.

For example, these days there are many hair boutique owners. Businesswomen like Ming Lee (owner of Snoblife), has made her brand stand out via social media, with 30-second commercials and videos.

The visuals are highly likely to turn that viewer into a customer because the content is eye catching and engaging. Check out Snoblife videos here (click on snoblife).

Match your message with your platform

Every brand must construct content that makes sense for the social platform. If you’re making a post on Instagram, use this platform for what is was created for, visuals.

Show us what your brand is all about. Create a PR strategy that not only gets visual insight, but allows consumers to become familiar with your brand. It will not make sense to post too much text content because it is simply not the social norm for this platform.

Increase engagement

Visuals increase engagement. If you did not know this, now you know. Pictures, video’s and memes go a long way in the social arena. Posting this type of content is entertaining, and entertainment breeds engagement. Engagement results in sales. Eventually, increased sales results in profit.

Consistently produce relevant content 

Nothing is worse than posting content that is not relevant or timely. Using content that is current will definitely increase your brands social engagement.

By utilizing these 5 strategies, you will improve your social media presence, and ultimately, your bottom line.

How social media spices up traditional public relations

For decades, “coverage” was public relations’ raison d’être. Brands published press releases and built relationships with big media institutions, all in effort to have their news appear in widely syndicated publications.

Those tactics are still valuable, but PR is changing. As audiences increasingly gravitate toward social media, people are driving the conversation about brands rather than the other way around. For brands that embrace these changes, social media enables a more relevant, participatory PR. Thankfully, it’s a highly effective PR, too.

Social media encourages two-way conversations

Everyone is a publisher. Brands publish content, but so do their audiences. And since audiences have just as much power as brands to influence discussions on social media, brands absolutely must participate in ongoing, public conversations about relevant topics. It’s a two-way street.

A good example is Intel, which engages in ongoing Twitter conversations with people who tweet at or about the company. Having these conversations humanizes the Intel brand, a difficult task when you consider that Intel is fundamentally a chip-making company that sells microelectronic components to other businesses.

As a result of embracing social media’s two-way conversation format, Intel delivers a more human PR built upon grassroots interaction. Remember when PR felt like companies were shouting at you from atop a podium? Well, PR isn’t like that anymore, and Intel gets it.

Read more at Phoenix Business Blog.

How to Create a Vision Board for Success

As a young high school student, I wondered what my career path would be. I thought about becoming a lawyer or even a pediatric nurse.  But, lo and behold, once I got to college I totally changed the path I once dreamed about in high school.

Ms. Alexander, my CIS (Communities in School) coordinator, played a role in my change of career path. She thought I would be great in a career that I had no utterly clue about, the field of Mass Communications. My second semester of freshman year, I decided to change my major from nursing to Mass Communications. Looking back, I feel this is the best decision I could have made.

Fast forward 6 years later…I am actually living my dream of working in the Mass Communications field. Building brands has become my passion and I am learning to build my company by helping others build theirs.

As an entrepreneur, I have learned the importance of receiving brand recognition, whether its online social media marketing, booking interviews, and managing events.

So now, in 2016, I’ve decided to aim even higher. I have many goals that I would like to accomplish this year. And, my vision board helps me put them all into perspective.

Through this board, I have mapped out how I would like to improve my company and website content, gain more clientele, and teach other brands the ins and outs of PR.

Mapping out these goals helps me stay in line with my mission and the overall vision for Ashanti’s View and Clarks PR Consulting.

If you are an aspiring entrepreneur, it is vital to create a vision board displaying all goals for your brand. A layout of visuals helps bring your goals to life and makes it easier to understand the overall aspect of your brand.

I have a few tips on how to create your vision board.

Tip #1 – Start by jotting down words that describe your brand (many of these words you will find in magazines which you can use for your vision board).

For example, I used words like

  • creative
  • master
  • online marketing
  • trends
  • connect
  • elevate

These words describe the overall direction I would like for my site and company. I would like my site to discuss creative online marketing trends that will help clients expand their brand. I would also like to connect with more clients/brands and help them master great public relations.

Tip #2 – Pictures play a vital part in a great vision board. These pictures can be descriptive of you and your brand. These images should tell a story. For instance, my images include:

  • Oprah – I’d like to become as successful as Oprah
  • Social media icons – I can expand client’s online presence by having them accessible through the various social media platforms.
  • Computers/phones and a bag of money – I would love to make  millions of dollars, not only for myself, but my clients as well.

All of these aspects play a vital part in having a clear and precise vision board for your new year.

Tip #3 – Please remember while creating your vision board to give examples for each cutout and make sure these visions are attainable and not overly far-fetched.

This vision board will help your career and personal goals come to life.  We’d love for you to share your vision board with Ashanti’s view!