We all know that millennials can’t resist picking up their smartphone to take a selfie or video via Snapchat. I’ll be honest, I make sure to do a snap or two per day or even watch a brand, celeb or associate’s Snapchat story daily.
Who would’ve thought Snapchat would be the next hottest social media platform. Brands are now taking over events using Snapchat, giving behind the scene exclusives, and telling visual stories through 10-second video clips. There are so many reasons why you should get started with Snapchat as well. Check out these fun facts about Snapchat:
- It is known that approximately 70% of Snapchat users are female and that around 71% are under 25.
- Snapchat is more popular than Twitter, Pinterest, Vine and Tumblr among ages 18 – 34.
- Snapchat is very powerful among college demographics. 70% of college students posting at least once a day.
- Snapchat has become the third most popular social platform.
If you’re not utilizing Snapchat already you may want to hop on the bandwagon. Finding out how to best reach Snapchat’s growing audience may seem like a never-ending struggle but trust you are not alone. Snapchat gives you the opportunity for a brand to be creative, authentic, and personable. To get started with Snapchat a person should consider these 4 tips:
- Create a marketing objective: Ask yourself
- What do I want consumers to see?
- What am I going to talk about?
Knowing these two things will allow you to outline what your strategy is to reach your desired audience. Knowing your practical approach before going full force will help you figure out how you’re going to utilize Snapchat and how you will attract consumers. Remember every social platform has its own language. Knowing how to market to your audience is key in being successful using this social platform.
- Know what outcome you want from utilizing Snapchat: As a public figure or celeb, one reason for being present on Snapchat could be for one to get exclusive behind the scene details or to show a fan how authentic you are. Snapchat and Facebook allow consumers to perceive their own thoughts about a brand but Snapchat allows them to get the real authentic you and allows a fan to get to know you on a more intimate level. Set a strong objective that will ensure your brand’s position or focus.
- Evaluate if your target audience is present on Snapchat: As stated previously, Snapchat is powerful among college students, between ages 18 to 34 and women. If your product, services, or brand do not fall within this niche market then maybe this platform isn’t for you. Determining if your audience wants to hear from you on Snapchat plays a big factor in your success as well.
- Figure out how you will measure success: You can measure success through knowing your objectives. Measuring success will allow you to figure out if Snapchat is working for you. Ways to measure are through follows, views, screenshots and responses to calls to action. You can’t measure clicks through Snapchat, however you can produce calls to action that allow consumers to respond through other social platforms i.e. give a call to action that tells followers to tweet you or share a photo using a hashtag on Instagram.
Using these tips will ensure a great start and successful journey in growing your brand via Snapchat. If you’re already using Snapchat share your thoughts with the newcomers below.
If you have any desire to build your brand, you know the importance of social media and the followers who come along with them. What you don’t know is where and how to find and get these followers. Following are 8 ways to gain more followers on two of social media’s largest platforms – Instagram (IG) and Twitter.
- Use hashtags that are known to help increase followers. You can use generic hashtags such as: #follow
#Sunday (FYI: Sunday is a great day to post content on IG)
There are so many hashtags that cater to different brands. Do your research on which hashtags similar companies are using. For instance, if I were a fashion brand, I would want to use popular hashtags like:
#ootd (outfit of the day)
- Engage on social media – “Like” random pictures from people in your target audience on IG. Research has found that for every 100 you can expect to receive 6.1 more followers. For Twitter, retweet, share content, and follow groups or brands which are similar to yours and who are using popular hashtags.
- Promote your Twitter and Instagram accounts on your other social media platforms. You can encourage your followers to connect with you to receive behind the scene exclusives like photos or videos.
- Like and comment on other users’ photos. This will allow you to build relationship with your audience and other brands. I would call this method, “Organic Engagement.”
- Post photos between evening hours to early morning hours (5pm to 2am). Research shows that these are the most effective times to post.
- Remember that quality is more effective than quantity. Make edits that will leave only the best content. It is a known fact no one wants to follow someone with thousands of pointless images or tweets.
- Use popular filters on your IG account. According to research, the Mayfair filter is the single most effective filter for marketers.
- Engage with your audience. Ask questions in the captions of your photos, conduct surveys on Twitter, and reply to comments. Increase engagement to increase followers.
Several years ago, the active lifestyle brand LifeSpan hired my agency to launch its line of treadmill desks. Novelty was on our side. When consumers imagined workplace activity, they didn’t usually think past dusty company gyms and sweaty lunchtime jogs. We had something new and different, but if we were successful launching the line, what would happen after the newness wore off? We created an approach that has driven consistent national media results, year after year, with minimal running tweaks, and could be written on one side of a napkin.
Based on what we learned in the process of earning hundreds of millions of consumer impressions, here are six ways to put together a campaign that’s built to last:
1. Use Every New Study as an Opportunity
“Sitting is the new smoking.” “Your desk job is killing you.” “Get out of your chair.” Those were the headlines as we prepared for launch, and are still the headlines today. We’re very lucky major universities are always publishing research on the negative effects of sedentary lifestyles, linking too much sitting with increased risk for serious diseases. We use each new study as an opportunity to engage our extensive editorial contacts at national health, business and technology media outlets, to remind them why this product matters. But we don’t wait for studies to fall into our laps, and we certainly don’t spend hours checking the health and science sections of CNN, or combing through medical journals. We set up a broad set of monitoring terms covering the downsides of being sedentary. If there’s an issue affecting your customer, which your client’s product was designed to help, monitor for that issue poking its head into stories. It doesn’t even need to be a serious issue. For example, we’ve been toying with the idea of monitoring around the post-lunch food coma.
2. Keep Putting the Customers Out Front
The best stories aren’t about products; they’re about people using the products in interesting ways. Some LifeSpan customers purchase their treadmill desks after suffering the adverse effects of sedentary behavior, like heart attacks and blood clots, following the advice of a doctor. Many of their doctors are treadmill desk advocates, as well. These individuals are a running focal point of our campaign, and sharing their stories helps reporters understand this product isn’t simply a gadget; it’s a potential lifesaver. This is where an open line of communication with the sales and customer service teams comes into play. Sales can alert you of big-name or big-quantity orders as they happen. And customer service can forward you emails from super-fans who’ve had their lives changed by the product and are probably willing to go on the record. A constant influx of fresh success stories is key to a sustained campaign’s longevity.
3. Constantly Mine the Company for Employee Stories
From the head of the company down to the mailroom, people within the organization may have personal stories that fit your communications goals. Nearly a year into the campaign, we learned one LifeSpan executive spent a good portion of his career in the office equipment business, at a time when the goal was to eliminate movement. Rather than skimming over this detail, it’s used to illustrate how a trend has been turned on its head. His front row seat to science influencing the reintroduction of physical activity into the workplace makes him an undeniable trend expert. These stories may come from the oldest company veteran to the newest hire. Ask around.
Read more at PR News.
Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign. As PR pros know, such efforts require several steps, including finding your audience members and deciding the platform or platforms where they live, if indeed they are social media consumers.
Then you need to determine the best time or times to speak to them on their platform of choice. You might also need to find and recruit influencers in your sector whom your audience members are following.
Read more at PR News.
Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.
Here are some tips from Elizabeth Hillman, SVP, communications for Discovery Education, and Dan Ronan, senior director of communications for the American Bus Association, on managing this sometimes fraught process.
1. Clarify your deadlines and communicate those deadlines to all parties. If a release has a scheduled day to go out, make sure you can get it approved long before then, 24 to 48 hours in advance. If you’re responsible for writing the press release, the deadline for publishing it is going to mean a lot more to you than to anyone else involved in the approval process. Do not be shy about insisting on deadlines for feedback from senior leaders. If deadlines are missed, fingers will be pointed at you regardless of the true cause of the delay.
2. Know ahead of time how many people need to approve the press release. Anticipate delays. Not everyone likes to write first drafts of anything, but almost everyone loves to chime in after the fact and second-guess someone else’s work. It’s possible that more people will insert themselves into the approval process at the last minute.
Read more at PR News.
Many smalls businesses may think creating marketing plans is all about advertisement and not public relations. However, PR is a great way for a small business to gain brand awareness. For those of you who are not familiar with PR, it is the relationship between a consumer and a company, brand or product. In a nutshell, publicists bring forth engagement and awareness about a brand to the public.
Public relations campaigns play a driving role in any company, product or brand and the benefits outweigh traditional advertising by far. Think about it. A person is more likely to buy a product if they have been informed about it via social media rather than just the news. PR can achieve results much faster and is less expensive than your traditional advertising campaign.
Having a PR specialist in tune with your audience and brand is key to having a successful campaign. By building a relationship with your audience and having outlined goals and solid marketing plans, your brand is sure to gain public awareness and consumer loyalty.
Another perk of having a PR specialist is to build relationships with the media/press. A PR specialist is there to make sure the company is sending out trust and news worthy information.
Having this foundation in place will definitely build publicity whether its from press releases, having an event, creating affiliates or brand ambassadors, and even sponsoring events within your industry.
A PR specialist is there to provide newsworthy information that resonates with your audience whether it is on TV, in a magazine/newspaper, social media and/or a blog/website.
So what are you waiting for small business, brands, or products? Stop your traditional advertising techniques and hire a PR specialist. It will only benefit your business in the long run.
When launching a new service or product, it is important to have a strong marketing and PR campaign behind it. Successful campaigns, however, require knowledge of social media, branding, and public relations skills to attract consumers. Developing a strategy is key to reaching your audience. Many businesses neglect this, which is one reason their consumer or brand awareness is slim to none.
Through social media, consumers are vocal about their opinions on particular brands, services, or products. Collecting this social data will help with creating a strategic marketing/PR campaign. Researching this data will allow the brand to become familiar with its audience, learn trends, and effectively increase revenue. Here are 3 ways your company can use social media to build a stellar brand.
- Get familiar with your audience.
It is essential to understand what your potential consumers want. Your overall message and content must resonate with your target market, but also in relation to your brand. If you are not listening to the wants of consumers, your brand will not prevail. Collecting data as far as the common likes and dislikes will allow you have a great return not only in engagement through social media, but also your cash flow. When creating a campaign, it is important to remember your services or products need to fit into the lifestyles of your consumers.
- Set future goals.
Using the exceptional social media tools, there are so many ways to track data using real-time convo’s between consumers. These tools allow you to track preferences, engagement, and consumer habits. Tracking this information allows you to predict campaign strategies to help your brand stay ahead of the game. Analysis of social data will help improve the brands services or products. It will also allow the brand to set realistic goals based off of the collected data.
- Measure Your Tactics
Don’t waste time or money on strategies that aren’t working. As your PR campaign grows, you must know how to stay up-to-date and maximize your reach. This will allow you to gain brand awareness and exposure. As stated previously, social media helps track the growth of your campaign. Measuring these metrics will allow you to throw away the tactics put in place that did not work and continue to feed your consumer with the tactics that do work. While measuring your tactics, encourage your customers to share your content, products, and services.