Mobile continues to be on the rise, and along with video, is pushing consumers to more content, more retailers, and more businesses. In fact, AOL’s new expert says they will be hyper focused on both mobile and video in 2016.
According to experts most (87%) of consumer engagement via mobile is happening in app; on average, consumers are using 5 apps per day. That is a lot of in-app activity, but to make the most of apps, brands need to have strong data.
“You need access, scale and precision to compete at the highest levels. Brands want to know how they can combine first-party data from world-class media properties with rich third-party data in effective and open environments,” said Mark Connon, Global Chief Mobile Officer, AOL Platforms & Advertising.
As for mobile devices, read more here at Biz Report.