3 PR Strategies You Should Be Using Now

So what’s your PR team up to these days?

If you don’t know, it’s time to ask. The public relations field moves fast and while some old-school teams (agencies and in-house) are struggling to adapt to the ever-evolving digital world, others are expanding their skill sets to get the best results for their clients and brands. (Hint: you want your team to be in the second category.)

Forward-thinking brands have learned that PR, when managed and measured correctly, is a path to new opportunities for lead generation, revenue, and brand elevation – opportunities that call for three top skills.

1. Influencer Relations

Reality time: emotion outweighs logic when it comes to business decisions. 65 percent of B2B executives admitted this in one survey, and it explains why influencer relations is now a dominant PR strategy. Even cynical buyers that tune out ads will listen to their favorite bloggers, website editors, authors and social media “celebrities” when they’re looking for trusted recommendations and credible information.

PR teams capitalize on this by developing relationships with the right influencers on behalf of your brand and finding opportunities for them to endorse you. And no, it doesn’t have to be pay-for-play. Proper relationship building goes beyond getting a one-time promotional mention and gets you to long-term value with the influencers. Think in terms of guest blog posts with backlinks to your website, ongoing social media engagement, and even reviews of your products. The point is that by harnessing an influencer’s prestige and credibility and connecting it to your brand, your PR team can drive new fans and customers your way.

Read more at The Huffington Post.

2 thoughts on “3 PR Strategies You Should Be Using Now

  1. Wow, I love your page. My name is Ashton From http://www.Digi-Connex.com . Is this an actual agency page? Where about are you located? I am picky as a marketing, customer service and promotions rep. However I love your page. Also as far as influencer relations go, if you are in marketing and you are not working at becoming a bloggging/vlogging influencer. You should probably go work at a call centre for life.

    1. Hello Ashton. I am in the process of finalizing my LLC for my agency/business. At the moment I’m a independent contractor doing freelance PR and Marketing work, I am based in the Atlanta area. So, yes this is an actual agency page. Thanks for the awesome feedback. Please feel free to spread the word of my services. I’ve tried the call center life and it wasn’t really for me, but thanks for the suggestion. 😀

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